BIG IDEA: Long Beach stylist and florist Inessa Nichols Designs dreams of masculine floral pairings—reviving 19th Century ideas about the potential of gentlemen and flowers. 

CHALLENGE: We wanted to push against gendered ideas of colors and florals and come away with an inspiring collection of possibilities for imaginative floral usage for a new sector: men. Collaborating with Inessa Nichols Designs is always a joy. The only real limitation we faced was the setting sun.