iPhone 13 | Knoxville, Tennessee
PROCESS:
We start all visual storytelling and participatory projects with a listening session—collaborative inquiry—learning what’s at stake and what stories need to be told to illustrate an organization’s work.
We establish a visual language that resonates with that work. Whether through photography, visual research, or community photo voice, we work to tell the passion at its center, what it looks like at the human scale, and what it means to the people your organization shows up for.
Our work results in a curated collection of images and insights partner organizations can use across platforms—anchored in their mission and resonant with their good work.
On location in Knoxville, Tennessee for UMASS Magazine recently, my assignment was also informed by the gorgeous issue of Mergoat Magazine I picked up in a cafe and flipped through before walking through Old Gray Cemetery. It was changed by unexpectedly heavy rain as it was prevented from falling on a carefully groomed Smokies baseball diamond. It was flavored by my producer’s nostalgia that resulted in a late-night stop at the Waffle House.
Making work that combines the sensation of rain-on-skin and the specter of invasive kudzu and the taste of a stack of late-night pancakes into a story about a very specific place might be my favorite kind of alchemy.
I’m grateful it’s also what In Good Company calls collaboration.
Images from the Knoxville sessions are embargoed until the articles publish; images included here are iPhone BTS
Are you looking to tell the story of a place? Let’s work together!